Finding Forever is one of his best works to date. ItвЂ™s not just qualitative beat, Kanye West took to account the inner essence of Common and matched the sound with the relaxed, jazzy atmosphere of the tracks. It is worth mentioning that the quality of production work exceeds all expectations. Just like on the previous album Common continued working with, Kanye West, who produced most of the albumвЂ™s beats and also took part in recording vocals together with Common on such tracks as Start The Show and Southside. However, being a Hip Hop album Finding Forever is still oriented on the corresponding audience. The songs sound much more tuneful than the overwhelming majority of todayвЂ™s mainstream albums. In fact, there are many elements that remind you about classic soul, there is even something from jazz and lounge here. The fact that Common mentioned Stevie Wonder reveals not only that he is CommonвЂ™s favorite artist but it may also serve as a peculiar marker, which indicates those things that influenced Finding Forever in musical sense. In truth this short at a first glance phrase reflects the essence of the new album in many positions. And IвЂ™m continuing on the quest to make forever musicвЂќ. And I look at music like Bob Marley's or Marvin Gaye's or Stevie Wonder's or A Tribe Called Quest's, that's forever music. вЂњMusic can be forever if you make it from the heart. Finding Forever вЂ“ CommonвЂ™s way to eternityДЄccording to Common himself the title Finding Forever means to find a place in music where you can exist forever. Just like on his previous album Common offers a piles of interesting themes, melodies and arrangements. His new album Finding Forever continues developing the same line of musical conduct and simply due to this reason is already one of the most valuable Hip Hop records of this year. His album Be, released in 2005, was instantly elevated to the category of modern classics and both critics and CommonвЂ™s peers proclaimed it to be the best alternative to everything artificial and commercial. Common is a performer of this very kind and his success is the best evidence of adequacy of his strategy. Therefore truthful words and attempts to be simply himself look really advantageous against dominance of omnipresent gangsta-hustler images.

It is quite understandable that this is business, which demands corresponding behavior from an artists but why drive things to absurdity. At the end of the day, if rappers like it then why not? The problem is that at tomes it takes too exaggerated shapes, which have nothing valuable behind. Of course, it wasnвЂ™t always like this but since evolution has already turned voice of the streets into the commonplace impudence there is nothing you can do about it. ItвЂ™s not a secret that the ostentatious pathos is one of the basic features of rap music.

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